LIANA QIN

Assistant Manager, Global Online Digital Experience

July 2024 - Current

MAC Cosmetics  -  New York, New York

• Directed end-to-end project management for digital rollouts, collaborating with marketing, creative, engineering, and regional teams to ensure timely and successful execution.

• Developed SEO content strategies for New Product Launches (NPLs) and global campaigns, increasing visibility and driving organic growth during peak commercial moments.

• Monitored performance and engagement of digital initiatives through analytics tools; synthesized data into actionable insights to inform optimization and executive decision-making.

• Managed ongoing platform modernization and brand.com operations—including asset migrations, site maintenance, and troubleshooting—ensuring global site integrity, scalability, and a seamless customer journey.

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Associate, Global Online Digital Experience

Oct 2022 - July 2024

MAC Cosmetics  -  New York, New York

• Spearheaded global e-commerce initiatives to enhance digital experiences and optimize site performance, collaborating with UX, creative, and tech teams.

• Authored and managed SEO briefs for Global New Product Launches (NPLs), ensuring alignment with search strategies and marketing goals.

• Supported global platform upgrades through large-scale asset and data management projects, providing QA and troubleshooting support during deployments.

• Facilitated alignment across regional teams, ensuring timely execution of digital launches and continuous optimization of site merchandising.

 

Coordinator, Global Online Marketing

Apr 2022 - Oct 2022

MAC Cosmetics  -  New York, New York

• Coordinated global asset delivery and localization for key product launches, ensuring timely deployment across regional websites

• Conducted competitive analysis and shared best practices in digital merchandising and UX

• Partnered with regional online teams to track performance KPIs, optimize UX, and resolve site execution issues

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UX Design Consultant

Sep 2021 - Jan 2022

SkinSAFE  -  New York, New York

• NYU Tandon Commercial Impact Award Recipient

• Created and led new digital features and functions to bring out actionable value for the users

• Conducted various A/B testing to gain consumer insights and feedback

• Proposed and prototyped multiple versions of the digital product on Figma

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Senior Graduate Assistant 

May 2020 - Dec 2021

NYU Tandon School of Engineering  -  New York, New York

• Managed course materials and communication for MOI Graduate classes

• Inform the weekly progress for Global Innovation and Management of Data Communication

• Manage 58 active students with Excel based on weekly milestones & performances

 

Permanent Artist  (5th Ave) 

Sep 2018 - July 2019

MAC Cosmetics  -  New York, New York

• Store performance (October) achieved TOP 10 rank in the North American Region

• Grew the loyal customer capture rate by 24.17%

• Exceed sales goal by 18% with the highest AUR amongst artists in the location 

 

Cosmetics & Fragrance Product Development Intern    

Jan 2018 - May 2018

Studio MC²  -  New York, New York

• Managed all social media platforms, increasing engagement and Instagram followers by 15%.

• Led competitive analysis and supported product development through trend research and sensory evaluations.

 

Graphic Designer Assistant

Jun 2016 - Jul 2016

Chlosio Women Luxury Apparel  - Shenzhen, China

• Assisted the company’s Fashion Shows and purchase orders

• Leveraged Adobe Photoshop to edit asset needs for the collection Lookbook